The For Sale sign

It’s always great to see a For Sale sign go up either for you or in your road. Decades ago, a physical For Sale being hammered onto a front gate was the cause of much curtain twitching. That visible sign of your neighbours on the move still piques curiosity and if we’re honest, most of us will google how much that property is going for to get an idea of the value of yours. It might be that you happen spot one outside a house that you’ve driven past for years and always wanted. But these sightings are chance, how do you make certain your property is found by potential buyers and how do you ensure you can find your dream house?

The Estate Agent

When deciding to sell your property choosing the right agent is clearly critical. There is that chance that someone will walk past their window, see your home displayed and think that is the one for them. But again, that is relying heavily on a chance sighting and once people have decided that they want to move, they don’t want to wait for the right buyer to walk past a window. The real value of the right estate agent is how they market your property. Buyers tend to concentrate on what percentage the agent will take in fees when really, they ought to be asking the question what steps will you take to ensure the greatest visibility of my property?

The Virtual Sign Post

The bottom line is that the best way to signal that you are on the move is online. With well over 90% of people in the UK now searching for property online, its essential that your property has a strong presence. But with so many other properties and agents competing for space how do you make yours standout? It can be helpful to see how property agencies have previously presented homes online. Did they include a floor plan for example? Which online property portals do they use? Are they sharing properties on social media or ensuring that the online listing is easily shared across these platforms?

Old school estate agencies vs modern marketing

Gone are the days of the agent wandering about wafting their arms around selling the property, most buyers have already carried out all their research and to an extent decision making before they walk through the door. Attention grabbing photography must be the focus of your online marketing. Yes, buyers are looking at the price tag but if your property is sat amongst 10 others in that bracket visually it needs to make a statement. At Emzo not only do we take professional photos, but we also offer ‘Virtual Staging” for empty properties so that potential buyers see furnishings and get a taste of a possible lifestyle. We also offer postproduction services to edit an image right down to the colour of the sky so come and see what we can do for you.