With the government extending the stamp duty holiday until the end of September there’s never been a better time to market property. The stamp duty holiday can mean some serious savings for buyers, coupled with a buoyant market and confidence increased by restrictions lessening each week. This is the ideal time to jump on that confidence and boost your property portfolio. Let’s look at the reasons to be confident in the property market.
Favourable housing market conditions
The property market is showing now is a great time to list properties for sale. The UK house price index uses data from government sources and HM land registry. It’s showing an upward trend month on month and on its annual figures which are up around 8%. The economy is also showing early signs of recovering far more quickly than we predicted which in turn increases consumer confidence. With changing lifestyles due to the covid pandemic, people have had time to reflect on what they want and what they actually need now so this is the ideal time to start marketing your business ensuring that they choose you to list their property. Your content needs to exude trust, expertise and innate knowledge both of the market and the local area.
Changes in working conditions
Whilst some people have always had the option to work remotely, the pandemic has been a complete game changer in regard to needing to physically be in a workplace. Provided there’s a decent Wi-Fi connection there is no reason now to be geographically located in proximity to your place of work. Zoom, Teams and Google Meet have all become the norm and have meant greater global reach in business as we have adapted to not flying as well as reducing the need for lengthy work commutes. The world is your oyster as they say so sellers are getting their property on the market to live their dream.Whether it’s a quieter life in the country or time to free up some equity, sellers can now pick anywhere in the country leaving themselves a chunk of money and some freedom.
How will you stand out from other estate agents?
We live in a world now where you have seconds before potential buyers just scroll past your listing on their phone. What can you do to make your property portfolio stand out? What will make sellers choose you to list their property? It’s all about the marketing. There is a vast difference between photos thrown on to a listing and thoughtfully produced images that really showcase a property to its full potential. The difference is in a professional approach. Images that tell a story and sell a lifestyle that allow buyers to visualize themselves living there. But it’s not just the images that need to be first class, you need properly executed floor plans as well utilising state of the art technology such as Matterport 360 to ensure you are head and shoulders above the rest.